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HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
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<?xml version="1.0"?>
<api>
  <query-continue>
    <embeddedin geicontinue="10|Stub|1182" />
  </query-continue>
  <query>
    <pages>
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      <page pageid="1084" ns="0" title="Tibetan Extraction Campaign" contentmodel="wikitext" pagelanguage="en" touched="2007-01-25T12:43:32Z" lastrevid="67102" counter="1296" length="311" />
      <page pageid="1140" ns="0" title="NationStates Major League Baseball" contentmodel="wikitext" pagelanguage="en" touched="2007-08-17T11:08:21Z" lastrevid="312502" counter="1329" length="550" />
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  </query>
</api>