SportOn!
From NSwiki, the NationStates encyclopedia.
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SportOn! is a West Ariddian company which produces all manners of sports equipment, and a fairly extensive range of electronics products. The company applied to sponsor World Cup 25 as a secondary sponsor, and was accepted by the Organising Committee. Specifically, it was requested that SportOn! "combine their expertise in electronics and apparel to provide a microchipped match ball for goal-line decisions". Thus the company produced the first ever microchipped footballs to be used in the Cup.