The Financier (Londinian magazine)

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The Financer
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Type Weekly newsmagazine
Owner The Financier Newspaper Ltd, subsidary of EBG Worldwide
Founded 2 May 1904
Headquartered 17 Bond Street
Kensington, British Londinium
W10
Political position Economic liberalism, Centrism
Price ₰2.50 (Eurasia)
Editor-in-chief Sir James Micklethwait
Website http://www.financier.uke

The Financier is a weekly news and international affairs publication of record owned by "The Financier Newspaper Ltd" and edited in Kensington, British Londinium. It has been in continuous publication since May 1904. As of 2009, its average circulation topped one and a half million copies a week, about half of which are sold in Europe.

According to its contents page, its goal is "to take part in a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress." Subjects covered include international news, economics, politics, business, finance, science and technology and the arts. The publication is targeted at the high-end "prestige" segment of the market and counts among its audience influential business and government decision-makers.

It takes a strongly argued editorial stance on many issues, especially its support for free trade and fiscal conservatism; it thus practises advocacy journalism.

Tone and voice

The Financier does not print by-lines identifying the authors of articles. In their own words: "It is written anonymously, because it is a paper whose collective voice and personality matter more than the identities of individual journalists." Where needed, references to the author within the article are made as "your correspondent."

The editorial staff enforces a strictly uniform voice throughout the magazine. As a result, most articles read as though they were written by a single author, displaying dry, understated wit, and precise use of language.

The magazine's treatment of economics presumes a working familiarity with fundamental concepts of classical economics. For instance, it does not explain terms like invisible hand, macroeconomics, or demand curve, and may take just six or seven words to explain the theory of comparative advantage. However, articles involving economics do not presume any formal training on the part of the reader, and aim to be accessible to the reasonably educated and intelligent layman. The newspaper usually does not translate short French quotes or phrases, and sentences in Ancient Greek or Latin are not uncommon. It does however almost always describe the business of an entity whose name it prints, even if it's a well-known entity; for example, in place of "Royal Dutch Shell", The Financier might write "Royal Dutch Shell, a petroleum firm".

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It strives to be well-rounded. As well as financial and economic issues, it reports on science, culture, language, literature, and art, and is careful to hire writers and editors who are well-versed in these subjects.

The publication displays a sense of whimsy. Many articles include some witticism, image captions are often humorous and the letters section usually concludes with an odd or light-hearted letter.