Turtleade

Turtleade
Headquarters: Nemnenait Nationality: Sel Appa Specialty: Sports Drink Storefront: N/A

Turtleade (or TURTLEADE, as stylized on logos) is a non-carbonated sports drink marketed by Turtle Drinks. Originally made for athletes, it is now commonly consumed as a snack beverage. The drink is intended to rehydrate and to replenish the carbohydrates (in the form of sugars sucrose and glucose) and electrolytes (sodium and potassium salts) depleted during aerobic exercise, especially in warmer climates. Unlike many other sweetened drinks, it contains sucrose, and not high fructose corn syrup.

History

Turtleade was created by Dr. J. B. Hunkamunka at the University of Nemnenait in 1965 for the Nemnen Turtles football team and named after the team. Hunkamunka entered into an agreement with the Nemnenait-based fruit and vegetable canning company Derscon Canning, Inc. to produce the product, which he had already patented. In 1973, Hunkamunka and DC settled a lawsuit with the Nemnen Turtles, which had claimed the team owned the rights for the drink's formula. Since that time the team has received more than SA£200 million in Turtleade royalties.

Only a year after its commercial introduction Turtleade was reformulated for a broader market appeal.

The Nemnen Turtles football team, at the behest of head coach Choy Sun, began using Turtleade officially in 1967 and went on to win their first Turtle Cup title. They beat FC Anila, whose coach Judd Larson, when asked why they lost, replied: "We didn’t have Turtleade. That made the difference." Through his friendship with Sun, Frank Tram, head coach of Eniarku Dynamo, secured large amounts of Turtleade for his players; Dynamo attributed their Turtle Cup title of the 1969 season to the sports drink.

Marketed with images of dramatically perspiring athletes, the drink became popular with non-athletes, and dietetic and low-sodium versions were added to the Turtleade product lineup.

The Oaty Oats Company bought DC in 1983, after a bidding war with rival Edsbury. Oaty licensed manufacturing of Turtleade in some worldwide markets to Turtle Drinks, but sued them in De Jewish Mafia in 1998, alleging Turtle Drinks had misappropriated Turtleade trade secrets to manufacture its own sports drink, TurtleSport. Oaty won the DJM case. In August 2001, Turtle Drinks acquired Oaty (after another bidding war, this time with arch rival KoalaKola). Both bidders valued Oaty largely because of the Turtleade brand.

Along with United Petrol, Turtleade is one of the main sponsors of the many sports teams in Sel Appa. It is also the official sports drink of the Football Federation of Sel Appa, the Hockey Federation of Sel Appa, and many other professional and college organizations, providing supplies of the drinks to the teams in all flavors available.

Composition

The original Turtleade contained water, sucrose (table sugar) and glucose-fructose syrups, citric acid, sodium chloride (table salt), sodium citrate, monopotassium phosphate, and flavoring/coloring ingredients. Some Turtleade flavorings use brominated vegetable oil to provide stability to the flavor emulsion. Turtleade supplies 120 mg/l of potassium and 450 mg/l of sodium, and 50 g/l of carbohydrates (in the form of sugars). The current (2006) Turtleade panel claims that Turtleade rehydrates athletes better than water because the flavor makes it easier to drink.

Turtleade also markets a FormulaEnergy and a FormulaEndurance. The FormulaEnergy was introduced in 2000 and contains more monosaccharides and carbohydrates for quick available energy needed during athletic competition. As a result, this formula is sweeter than regular Turtleade. It comes in 12-fluid ounce plastic bottles in the U.S. The FormulaEndurance, introduced in 2004, contains more of the electrolytes (such as calcium and magnesium) than the typical Turtleade formula. The additional electrolytes replenish what the body sweats out during extended periods of physical exertion, especially in hot weather. Because of this, the FormulaEndurance tastes saltier than regular Turtleade.

Since Gatorade contains no caffeine and normal amounts of sugar, it provides energy while it does not keep one up at night.

Competition

Turtleade's main competition is from KoalaKola's SportJus, a more juice-flavored sports drink.

Flavors

• Apple
• Banana
• Berry
• Blueberry
• Fruit Punch
• Grape
• Kiwi
• Lemon
• Lime
• Melon
• Orange
• Strawberry

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